INDUSTRY:
NOT-FOR-PROFIT
CLIENT:
CITY WEST LOTTERIES HOUSE
YEAR:
2025
EXPERIENCE:
DIGITAL MARKETING
Newsletter
about.
The City West Lotteries House Newsletter is a monthly digital publication designed to connect and engage over 20 not-for-profit organisations sharing the same workspace. The project’s purpose was to create a central communication hub where updates, achievements, and opportunities could be shared seamlessly. Inspired by the need for stronger collaboration, the newsletter was built as a self-sustaining system that would continue running smoothly beyond the initial launch, helping foster community and visibility for all participating organisations.
challenge.
The primary challenge in this project was to achieve a realistic stone texture that would evoke a tangible, physical presence while maintaining accurate human proportions and detail. Each “stone” had to be carefully placed and adjusted for visual harmony. The model also needed to be adapted for photography, requiring a precise balance of light and shadow to capture every texture and detail in the final images.
results.
The newsletter successfully brought together 20+ organisations into one shared communication channel, breaking down silos and sparking new opportunities for collaboration. Its self-perpetuating design ensured it continued running with minimal oversight, making it a sustainable communication asset for the community. The project also included a strategic vision infographic for board members and stakeholders, along with Google Ads guidance that improved outreach efforts for partner organisations. As a result, the newsletter became both a practical tool for ongoing communication and a model for how digital strategy can strengthen community impact.
testimonial.
Sam quickly understood and respected the diversity of the organisations based in our building and displayed sensitivity and an ability to foster collaboration as he delivered a superb end product
Nicky Quick
General Manager
